Right now most of the sporting world is excited. The NFL lockout is over, and there will be a season this year. The fans are excited. Fantasy Football is back on track, wives will lose their husbands on Sunday’s and the NFL merchandise sales will start-up again. I think Indianapolis is the most excited. After spending Millions and Millions of dollars to build a new stadium, make huge downtown improvements – they had the most to lose if there was no season this year.
But there is a bigger question that needs to be asked. When you look at the economic numbers for the United States it appears there is still some sort of lock out. Banks are not lending to small businesses, consumers are not spending, companies are laying off – and we won’t get into the US National Debt Limit.
What are you doing at your business to break the economic lockout?
Let me share with you a recent experience.
We decided to upgrade our camper. I love our Rockwood Roo Hybrid, but my 12-year-old son was not supposed to be 6’1″ and 205 pounds. So we needed to upgrade to preserve the peace when camping. We went to a nearby RV dealer and looked at a model we really wanted. We had done our research, priced it out, and were ready to buy. In the end it came down to $2,000 difference between the price quote from a dealer 4 hours away (round trip) and this one. The “Local” guy kept telling us he was only$2,000 more than the other guy, and he then insinuated that the other dealer would give is bad service. Over and over we kept hearing – but folks, its only $2,000 difference. I really hated that he spoke that way about another dealer, and I was tired of being told that we were cheap. I was willing to drive 4 hours round trip to save $2,000. Shoot that’s $500 an hour. Now I was finally making lawyers rates!
We made the right choice. When a small issue came up on our camper, the dealer came and got the camper, fixed and drove it back to us. Now that is service!
Why do I share this story? Because the actions we took are the same actions every consumer is doing. Ask yourself – how are you making your business work?
- Are you treating your customers like they are the only customer in the world?
- Are you sensitive to pricing like they are? Everyone is facing financial challenges.
- Are you trash talking the competitors?
Want to break the lockout going on im your business? Then step outside the box, set the standard higher, and take care of your customers.
© 2011; Wayne Eells, Jr.